BROWSE OUR JOURNAL
Discussion about technology, design, marketing and trends.
When it comes to an effective marketing strategy, your business can’t take things lying down. A vertical strategy involves a tiered, interconnected system, seamlessly integrated into your online presence that combines smart design and content, the latest technology trends and social media metrics to maximize brand immersion, awareness and conversion. Let’s look at tips and technologies that can help you hone the perfect strategy for your brand. Read More
The written word will always have its place, but the internet landscape has evolved and changed the way we think of information presentation. Website users have come to expect an interactive experience, and videos deliver. Here’s how videos became king of content, and why you need to start incorporating them into your website now. Read More
I once opened a fortune cookie at a trendy and slightly offbeat restaurant to read the following fortune: You Google yourself too much.
My close friends and family got a good laugh knowing just how often I Google various keywords pertaining to my business. And while I'm all concerned with where we rank in Google’s realm, another often overlooked yet highly important search-related topic pertains to your reputation. Your business reputation, not your abundance of embarrassing Facebook photos (that you should probably go through and delete now that your a grown up, ok?). Read More
Recently, my wife told me a story about a coworker who’s Droid Razr had stopped working. The coworker went to the the nearest carrier store, got help and came back with a working phone. What struck my wife is the way the coworker quoted herself as saying to the store personnel, “my life is on this phone and I use it for everything.” She was desperate to have it fixed, as anyone would be in this day where our smartphones are suddenly as important as pacemakers. We’ve grown accustomed to our pocketable convenience.
Marketers, and many business owners, know I'm attached to our phones like Life Alert. We search for an item we want, navigate to a store, scan the barcode to be sure it’s the best price, reconfirm our choice by again searching for reviews and make the purchase. Or not. Sometimes our car breaks down mid-navigation and we need to quickly exit the program in order search for the nearest/cheapest/fastest tow truck.
Those in the know are certain that mobile marketing is important, effective and the next big thing for business. Need proof? According to the Cellular Telephone Industry Association (CTIA), a whopping 92% of Americans won’t ever leave their homes without their cellphones. Another 49% of mobile users make a purchase on their phone simply by seeing a relevant mobile ad. Want more? Here are two relevant articles worth a read.
Social media can be a great tool for nearly any business, but who has the time to manage a business website, Facebook and Twitter account? If you’re a small business chances are you don’t have someone on your team to carry out these tasks.
Creating a Facebook page for your business is relatively painless if you know where to start. Follow these steps below and you’ll be up and running in less than 10 minutes!
- To get started, head over to the “Create A Page” section of Facebook.
- Click on the tile that corresponds to your business; ”Local Business or Place” or “Company, Organization or Institution”.
- Choose a category, enter your business name, address and phone. When you’ve completed the form, click the ”Get Started” button.
- Enter an email account and password. If you already have a Facebook account you can use your existing email but we recommend using a separate email account for your business page. When finished, click the “Sign up Now!” button. That’s it, you’ve created a Facebook page for your business.
Now that you’ve got your Facebook page up, try a few of these tips & tricks!
It’s easy to neglect your website when you’re busy but the reality is promoting your website can be a very easy and cost effective way of growing your business. Below are 10 steps that can help you gain more traffic.
1.) Include a blog on your website.
A blog should be about your business but personal and unique. Write about your day to day experiences, something new you learned, funny business stories or frustrating business stories. The most important thing is to provide interesting content that entice people to follow you. Read More
No, not the kind that circulate air. I’m talking about Social Media: Facebook fans. Twitter followers. Views on YouTube. What was once for college students posting photos from last weekend’s soiree or teenagers crazy over Ashton Kutcher’s latest tweet, is now one of the biggest marketing tools available worldwide.
Traditional media is still powerful, however TV, radio and print advertising are becoming less effective and less efficient every day. Recent statistics are staggering in the proof that social media is shifting the way we consume media. For example, 70% of 18-34 year-olds have watched TV on the web, and 25% of all Americans have watched a short video on their phone…in the past month, leaving TV advertisements out cold. Read More