You may have noticed over the last year that searching for something on Google would occasionally lead you to spam based websites. When I refer to a spam based website, I mean a website in which it’s sole reason to exist is to show up on search results in an attempt to make money off the ads displayed on their website. Most spam websites carry no real value to you, the googler.
As you might imagine, the credibility of Google can quickly come to attention if the search results yielded aren’t quality links. In an attempt to rid their search results of spam, Google has recently implemented a new search algorithm that rewards high-quality sites rich in original content.
The good news with this new algorithm is that if you regularly update your website you’ll immediately gain an edge over your competition that isn’t doing the same.
So what can you do?
- Write on your blog! Writing a quality article on your blog once a day would would is ideal, but most of us don’t have the time for it. Set a realistic goal of writing once a week. If it helps, set a recurring calendar reminder to encourage yourself to stay on top of it. If you don’t have a blog or news page in which you can publish articles it may be time to get one.
- Share your blog posts. When you’re done posting your new blog article share it on Facebook, Twitter, Google+, LinkedIn and any other social avenues you’re part of.
- Get quality inbound links. Inbound links occur when websites create a hyperlink to your website. Write quality articles with relevant content and you should get quality links. By sharing/publishing your blog posts on social outlets, like Twitter or Facebook, you immediately create the opportunity for your followers to share your link and generate inbound links to your website.
- Make sure your website is built correctly. Along with crawling your website content, Google checks your website’s code and sites with poor code and/or errors won’t show up in search results. If you’re unsure of how to check your site for errors, consult your web firm or hosting company.