It’s often asked of me, “How do I get my website to be #1 in search results?” Now if you’re any bit of a techie, I can tell you all about how the internet is evolving at a breakneck pace thanks in part to mobile devices, social media and shifts in how we interact online. But if we cut to the chase, I’m going to have to break it to you that unfortunately there is no magic code that will instantly and effortlessly catapult your website straight to the top (read: you need to work at it). More recently search engines have started to reward websites that are updated frequently and with good quality content. Read More
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Discussion about technology, design, marketing and trends.
I once opened a fortune cookie at a trendy and slightly offbeat restaurant to read the following fortune: You Google yourself too much.
My close friends and family got a good laugh knowing just how often I Google various keywords pertaining to my business. And while I'm all concerned with where we rank in Google’s realm, another often overlooked yet highly important search-related topic pertains to your reputation. Your business reputation, not your abundance of embarrassing Facebook photos (that you should probably go through and delete now that your a grown up, ok?). Read More
Websites like many technology-based products and services, age in dog years. You may wishfully think your website is young and spry at 5 years old, but the reality of this particular life cycle reflects less of the original vibrant youth and more of the stuck-in-your-ways approach to middle age.
It isn’t that your website wasn’t awesome five years ago. It was. But look how far we’ve come since then. The very first original iPhone was released 5 years ago this June. The iPad itself was only a glimmer in Steve Jobs’s eye. Smartphones and tablets have completely reshaped the way we interact online, so much so that we can barely imagine our lives without them. And now it’s time for your website to catch up with the trends, starting with responsive design.
Web Design Ledger wrote a fantastic article with keen insight into web design trends this year. Rather than reinvent the metaphorical wheel, I thought I’d share their article “10 WEB DESIGN TRENDS IN 2012″.
Social media can be a great tool for nearly any business, but who has the time to manage a business website, Facebook and Twitter account? If you’re a small business chances are you don’t have someone on your team to carry out these tasks.
SOPA (Stop Online Piracy Act ) and PIPA (Protect IP Act) are 2 bills that at the heart are meant to slow or stop the amount of piracy in on the internet. Piracy is a problem, but the larger problem lies within what the bills have the ability to do. Read below for a detailed outline of what the bills could impose.
Creating a Facebook page for your business is relatively painless if you know where to start. Follow these steps below and you’ll be up and running in less than 10 minutes!
- To get started, head over to the “Create A Page” section of Facebook.
- Click on the tile that corresponds to your business; ”Local Business or Place” or “Company, Organization or Institution”.
- Choose a category, enter your business name, address and phone. When you’ve completed the form, click the ”Get Started” button.
- Enter an email account and password. If you already have a Facebook account you can use your existing email but we recommend using a separate email account for your business page. When finished, click the “Sign up Now!” button. That’s it, you’ve created a Facebook page for your business.
Now that you’ve got your Facebook page up, try a few of these tips & tricks!
You may have noticed over the last year that searching for something on Google would occasionally lead you to spam based websites. When I refer to a spam based website, I mean a website in which it’s sole reason to exist is to show up on search results in an attempt to make money off the ads displayed on their website. Most spam websites carry no real value to you, the googler.
As you might imagine, the credibility of Google can quickly come to attention if the search results yielded aren’t quality links. In an attempt to rid their search results of spam, Google has recently implemented a new search algorithm that rewards high-quality sites rich in original content.
The good news with this new algorithm is that if you regularly update your website you’ll immediately gain an edge over your competition that isn’t doing the same.
So what can you do?
- Write on your blog! Writing a quality article on your blog once a day would would is ideal, but most of us don’t have the time for it. Set a realistic goal of writing once a week. If it helps, set a recurring calendar reminder to encourage yourself to stay on top of it. If you don’t have a blog or news page in which you can publish articles it may be time to get one.
- Share your blog posts. When you’re done posting your new blog article share it on Facebook, Twitter, Google+, LinkedIn and any other social avenues you’re part of.
- Get quality inbound links. Inbound links occur when websites create a hyperlink to your website. Write quality articles with relevant content and you should get quality links. By sharing/publishing your blog posts on social outlets, like Twitter or Facebook, you immediately create the opportunity for your followers to share your link and generate inbound links to your website.
- Make sure your website is built correctly. Along with crawling your website content, Google checks your website’s code and sites with poor code and/or errors won’t show up in search results. If you’re unsure of how to check your site for errors, consult your web firm or hosting company.